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The podcast dedicated to revealing the truth behind building a BBQ business in the digital age.


About Behind The Smoke Media

Behind The Smoke Media is dedicated to revealing the truths in the business and digital marketing of BBQ, the sexy Instagram photos come later. Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market take you Behind the Smoke each episode to share BBQ War Stories, raw and untrimmed. 
From restaurant lawsuits, to failed menu development execution, to how community based events can help scale your food business, Derek and Shawn bring you into the messy world of hospitality entrepreneurship.  
You won’t hear anything like this in your BBQ Business 101 class.  Join the West Coast BBQ Movement and remember, "If we can't tag you, then we can't pimp you." 
@BBQWarStories #BehindTheSmoke

#046: Stuart Meyer and Mark Lambert from the 2018 NBBQA IAMBBQ Conference – National Barbecue & Grilling Association

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Stuart Meyer (CEO) and Mark Lambert (President, Sweet Swine O’Mine) – NBBQA @nbbqa  Summary: This podcast was recorded during the 2018 NBBQA National Conference & Academy. “BBQ doesn’t have to be “trial & error”. Our individual BBQ journeys are often solitary pursuits and quite often we encounter questions and challenges for which there isn’t an…

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BBQ Influencers

We are looking for BBQ Influencers to add content with guest blog posts, video content and photos of bad ass bbq events all over the world. Tweet at us to get involved...


Join us in Fort Worth, Texas for NBBQA's National Conference from March 14-17! Continue your slow smoke education with the top barbecue business minds in BBQ. 

BBQ Apprenticeship

Need help jumping off the entrepreneurial cliff to start your bbq business brand? Derek and Shawn are here to help but can't read your mind. Contact us today!

West Coast BBQ Movement Sponsorship Opportunities


Learning for the BEST!!! 

Listening to Shawn and Derek has inspired me to pay more attention to the growing BBQ industry. Their podcasts are really simple with detail. They break down each component so the podcast is easy to understand. As a BBQ enthusiast, I have learned so much more from these guys than anyone else..."

-Dutch BBQ 


Epic BBQ Podcast...

"I wish it was Friday everyday so i could listen to this podcast all the time. Shawn and Derek are awesome hosts and they have an epic lineup of guests they find to bring on the show. Can't wait to hear more..."

- Beaches N Peaches