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The podcast dedicated to revealing the truth behind building a BBQ business in the digital age.


About Behind The Smoke Media

Behind The Smoke Media is dedicated to revealing the truths in the business and digital marketing of BBQ, the sexy Instagram photos come later. Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market take you Behind the Smoke each episode to share BBQ War Stories, raw and untrimmed. 
From restaurant lawsuits, to failed menu development execution, to how community based events can help scale your food business, Derek and Shawn bring you into the messy world of hospitality entrepreneurship.  
You won’t hear anything like this in your BBQ Business 101 class.  Join the West Coast BBQ Movement and remember, "If we can't tag you, then we can't pimp you." 
@BBQWarStories #BehindTheSmoke

#056: Why Every Brick and Mortar Business Needs a Construction Manager – NEXGEN Building Group

Behind The Smoke - NEXGEN Podcast Thumbnail

Josh Kueber – President & CEO of NEXGEN Building- – San Diego, California *Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California. Summary Josh is the president and CEO of NEXGEN Building Group and Derek Marso’s lifelong best friend and neighbor. Josh following his gut and turning down an established positions and large offer…

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BBQ Influencers

We are looking for BBQ Influencers to add content with guest blog posts, video content and photos of bad ass bbq events all over the world. Tweet at us to get involved...


Join us at Cali Comfort BBQ on Friday, April 20 through Sunday, April 22, 2018 as we celebrate ten amazing years of doing business in Spring Valley!

BBQ Apprenticeship

Need help jumping off the entrepreneurial cliff to start your bbq business brand? Derek and Shawn are here to help but can't read your mind. Contact us today!

West Coast BBQ Movement Sponsorship Opportunities


Learning for the BEST!!! 

Listening to Shawn and Derek has inspired me to pay more attention to the growing BBQ industry. Their podcasts are really simple with detail. They break down each component so the podcast is easy to understand. As a BBQ enthusiast, I have learned so much more from these guys than anyone else..."

-Dutch BBQ 


Epic BBQ Podcast...

"I wish it was Friday everyday so i could listen to this podcast all the time. Shawn and Derek are awesome hosts and they have an epic lineup of guests they find to bring on the show. Can't wait to hear more..."

- Beaches N Peaches