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Behind The Smoke podcast is dedicated to revealing the truths in business and barbecue in the digital age. Hosted by Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market.


About Behind The Smoke Media

Behind The Smoke Media is dedicated to revealing the truths in the business and digital marketing of BBQ, the sexy Instagram photos come later. Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market take you Behind the Smoke each episode to share BBQ War Stories, raw and untrimmed. 
From restaurant lawsuits, to failed menu development execution, to how community based events can help scale your food business, Derek and Shawn bring you into the messy world of hospitality entrepreneurship.  
You won’t hear anything like this in your BBQ Business 101 class.  Join the West Coast BBQ Movement and remember, "If we can't tag you, then we can't pimp you." 
@BBQWarStories #BehindTheSmoke

Latest Podcast Episode

#083: The Family Fight Business – Tiger Smalls Boxing

By Bryan Abou Chacra | 12/07/2018

#082: Introducing San Diego’s Alliance of American Football Team – AAF Fleet

By Bryan Abou Chacra | 11/30/2018

#081: How Profitable is a Successful Restaurant? – Restaurant Solutions, Inc

By Bryan Abou Chacra | 11/23/2018

#080: Generating a Powerful Team Through Positive Energy – Repower Solar & Roofing

By Bryan Abou Chacra | 11/16/2018

#079: Above the Next Butcher Shop in La Jolla – Murfey Company

By Bryan Abou Chacra | 11/09/2018

#078: Landon Donovan’s Vision of MLS in San Diego – Soccer City

By Bryan Abou Chacra | 11/02/2018

#077: Dads Who Can BBQ With The Best Of ‘Em – Double D’s West Coast BBQ

By Bryan Abou Chacra | 10/26/2018

#076: Food & Beverage Career Opportunities in Sports Entertainment – Levy Restaurants

By Bryan Abou Chacra | 10/19/2018

#075: Making Catering & Events Your Business – Picnic People

By Bryan Abou Chacra | 10/12/2018

#074: Authentic Central Texas BBQ in Flinn Springs, CA – Grand Ole BBQ y Asado

By Bryan Abou Chacra | 10/05/2018

#073: Helping People With a Fighting Passion – 10th Planet Jiu Jitsu

By Bryan Abou Chacra | 09/28/2018

#072: The Self-Taught One Man Barbecue Team – Moe Cason BBQ

By Bryan Abou Chacra | 09/21/2018

#071: It’s Time You Started Caring about Branding, Logo Design & Tag Lines – Ricoy Creative

By Bryan Abou Chacra | 09/14/2018

#070: Winning The Barbecue Crowds as a Chef/Pitmaster/Restauranteur – The Corner Drafthouse

By Bryan Abou Chacra | 09/07/2018

#069: Inventing IcePlates, the ‘Worlds Most Functional Water Bottle’ – Qore Performance

By Bryan Abou Chacra | 08/31/2018

#068: Ray Lampe’s Big Green Eggsperience at BETonBBQ

By Bryan Abou Chacra | 08/24/2018

#067: Craft BBQ in Temecula Wine Country – The Smok’d Hog

By Bryan Abou Chacra | 08/17/2018

#066: Becoming Captain of the Family Fleet – Flagship Cruises & Events

By Bryan Abou Chacra | 08/10/2018

#065: Big Green Egg Media Movement – Ben and Sheli Higgins

By Bryan Abou Chacra | 08/03/2018

#064: Sam The Cooking Guy Opens Up About Fatherhood and His New Restaurant – Not Not Tacos

By Bryan Abou Chacra | 07/27/2018

#083: The Family Fight Business – Tiger Smalls Boxing


Prince Tiger Smalls – Tiger Smalls Boxing – @prince_tsmalls – San Diego, CA Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California. Subscribe to Behind The Smoke on YouTube Subscribe to Behind The Smoke on iTunes Summary Prince Tiger Smalls is a professional featherweight boxer fighting for the WBC…

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Planning a Coast to Coast BBQ Road Trip

By Bryan Abou Chacra | 09/11/2018 | 0 Comments

Planning a Coast to Coast BBQ Road Trip? Barbecue — It’s a word that will make you drool just by reading it. Much like blue jeans and baseball, this cultural staple is quintessential to being an American. In almost all other countries, the practice of smoking meat has many analogues, but barbecue, especially as it…

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“Turf and Surf” Competition Proves West Coast BBQ is on Fire

By Stover E. Harger III | 08/21/2018 | 0 Comments

The Turf & Surf BBQ Championship, a KCBS-sanctioned competition, now heading into its fourth year, was organized by Arlie Bragg, Gene Goycochea, Shawn Walchef and Derek Marso. With $15,000 in prizes, appetizing food that transcended the “traditional” barbecue label, and BBQ industry camaraderie — all set against an ocean backdrop at the majestic Del Mar racetrack near San Diego — the event was one to remember.

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7 SMOKIN’ iPhone Wallpapers for the Turf & Surf BBQ State Championship

By Cory Wagner | 07/19/2018 | 0 Comments

Turf & Surf BBQ State Championship – Save These & Get Ready to #BETonBBQ CLICK HERE TO BUY YOUR ALL-YOU-CAN-EAT-BBQ TICKET – VIP TIX AVAILABLE! 

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Getting Started Guide: Essential Podcast Equipment

By Cory Wagner | 06/28/2018 | 0 Comments

Essential Podcast Equipment When Getting Started OK – so you want to start a podcast of your own but have no clue what equipment you need to get started. NO WORRIES! Let me help you out. Below is the list of items that we started out with on our podcast. Please keep in mind that…

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The “Best” BBQ Podcasts

By Shawn P. Walchef | 05/25/2018 | 0 Comments

Finding the “Best” BBQ Podcast can be challenging once you catch the podcast bug. If you listen to our weekly business and digital marketing podcast, Behind The Smoke: BBQ War Stories, then you know that my co-host and I hate “Best Of” lists. I disagree with these lists primarily because old, traditional media uses this clickbait trick…

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Local Ace Hardware Stores Partner with NBBQA Pitmasters Nationwide for Neighborhood BBQ Fest

By Shawn P. Walchef | 05/05/2018 | 0 Comments

Share Your Passion for BBQ & Grilling With ACE On May 5th, 2018, ACE Hardware is holding their first annual Neighborhood BBQ Fest, a nationwide gathering around grills at participating ACE Hardware stores. As the Official Retailer of the National Barbecue & Grilling Association, ACE Hardware has partnered with local pitmasters across the country to…

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Create your own podcast now with the Anchor app

By Shawn P. Walchef | 04/16/2018 | 0 Comments

The Anchor App has removed the traditional barriers to starting your own podcast. It is crucial that you understand the impact that audio technology is having on businesses of all sizes and the Anchor App can help you get involved in the audio game today.

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#IAMBBQ2018 – Behind The Smoke Media Coverage

By Shawn P. Walchef | 03/09/2018 | 0 Comments

Join the Behind The Smoke Media podcast team on Thursday, March 14th at 11:30am as we present, “How To Turn Your BBQ Business Into A Media Company” at this year’s National Barbecue & Grilling Association’s #IAMBBQ2018 in Fort Worth, Texas. Sign up for the NBBQA National Conference which takes place from March 13-17 or buy…

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6 Strategies for Turning Your BBQ Business into a Media Channel

By Shawn P. Walchef | 06/08/2015 | 0 Comments

Behind The Smoke Media will be presenting an educational seminar on How To Turn Your BBQ Business into a Media Channel at National Barbecue & Grilling Association’s #IAMBBQ2018 Trade Show & Academy in Fort Worth, Texas on March 14th. Follow along with our Behind The Smoke Facebook Live Videos from the event! Article republished with permission by Mallory…

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BBQ Influencers

We are looking for BBQ Influencers to add content with guest blog posts, video content and photos of bad ass bbq events all over the world. Tweet at us to get involved...

BBQ Apprenticeship

Need help jumping off the entrepreneurial cliff to start your bbq business brand? Derek and Shawn are here to help but can't read your mind. Contact us today!

West Coast BBQ Movement Sponsorship Opportunities


Learning for the BEST!!! 

Listening to Shawn and Derek has inspired me to pay more attention to the growing BBQ industry. Their podcasts are really simple with detail. They break down each component so the podcast is easy to understand. As a BBQ enthusiast, I have learned so much more from these guys than anyone else..."

-Dutch BBQ 


Epic BBQ Podcast...

"I wish it was Friday everyday so i could listen to this podcast all the time. Shawn and Derek are awesome hosts and they have an epic lineup of guests they find to bring on the show. Can't wait to hear more..."

- Beaches N Peaches