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#007: Winning Family Formula of Quality Beer and Premium Burgers – Brody’s Burgers and Beer

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Craig and Beth Broderick of Brody’s Burgers and Beer 

Website: http://www.brodysburgersandbeer.com/

Facebook: https://www.facebook.com/BrodysBurgersBeer/

Instagram: https://www.instagram.com/brodysburgersandbeer/

Ole Hickory Pits: www.olehickorypits.com/

Weber Grills: www.weber.com/US/en/grills

Del Mar BBQ Championship: http://arlie-que.com/event_detail.php?event=10200

San Diego Reader article on Brody’s: https://www.sandiegoreader.com/news/2013/mar/06/deal-brodys/#

East County Eats article on Brody’s: https://www.whisselrealty.com/blog/east-county-eats-brodys-burgers-beer-jamul-ca/

– Craig and Beth Broderick, Owners of Brody’s Burgers and Beer located in Jamul, California

– Beth and Craig have known Derek since he was a teenager

– Jamul in East County is a great “small town feel”

– When the city decides to drop a casino right in the middle of town

– “JUST BECAUSE YOU CAN DOESN’T MEAN YOU SHOULD”

– When Brody’s opened up, Brody’s became the local “cheers bar” – everybody knows everybody there

– Restaurants were in Beth’s blood from the beginning

– Beth opened a restaurant in her 20s  in Mammoth called “Blondies Kitchen” where she met Craig

– Craig was doing construction

– Craig and Beth opened up Brody’s around the recession time

– “Do one thing and do it well”

– Fun Fact: Brody’s gets their fresh ground meat from Valley Farm Market

– Blind Lady Ale House: http://www.blindladyalehouse.com/

– Craig loves beer

– Transparency is good no matter how rude you may come off 

– 31-tap craft beer system at Brody’s with Abita draft root beer and two ciders

– Societe Brewing: http://societebrewing.com/

– Abita Root Beer: https://abita.com/brews/abita-root-beer#

– Getting started with beer is not easy when dealing with distribution

– Fun Fact: Cali Comfort used to have just 8 tap handles before having 24 (currently)

– Craft sodas are taking off

– Owning a successful restaurant: It’s about the experience, not just the product

– Brody’s has video games, a big conference room, a huge projector for sports games

– Part of the Brody’s experience is finding a beer that you are in the mood for

– Very liberal about samples at Brodys so you can find the beer you like

– You won’t find beers like Coors Light at Brody’s

– Maui Bikini Blonde Lager: http://mauibrewingco.com/discover_beer/bikini-blonde-lager/

– Ska Blonde Ale: http://skabrewing.com/brews/true-blonde-ale-2/

– Brody’s purposely doesn’t carry Sculpin IPA

– The effects of minimum wage increases on prices 

– Nobody carries cash anymore except for people in the restaurant biz

– California Restroom Sign Law Effective March 1, 2017: http://hrwatchdog.calchamber.com/2017/02/ca-restroom-sign-law-effective-march-1/

– Being hands-on owners makes the biggest difference – cleaning toilets, mopping floors, helping customers

– Big common mistake is that owners can just open up a restaurant, socialize, and expect to let it run and then become successful

– #GodDamnGoodBeer

– Tap list masters at Brody’s are Craig and his son, Cameron

– “Great beer” has your palette quenching for more

– “Behind every good man is a better woman”

– Brody’s is 100% family owned and operated including their 2 boys Cameron and William

– Every single day Brody’s comes to pick up fresh ground beef and ground turkey at VFM

– Valley Farm Market has fresh Julian Pies!

– Try the Hangover Burger – bacon, eggs, hash brown patty, your choice of cheese – slightly over 1/3lb – highest quality of ingredients served as fresh as possible: https://www.instagram.com/p/BVVYqqVFNte/

– You can do a Build Your Own Burger at Brody’s

– You can expect consistency and high quality at places like IN N OUT & Brody’s

– Brody’s is a perception of value

– Rocky’s Crown Pub burgers since 70s has done Cash Only: http://rockyburgers.com/

– Onion Petals & ranch dressing at Brody’s are bomb!

– CLEANLINESS – Brody’s does a deep cleaning every 3 months

– “It’s like I’m on vacation when i walk into Brody’s, I can sit down here and have a beer and tell some jokes – I forget about the rest of my day and I get to enjoy vacation”

– Brody’s supports all locals and the sports teams

– “How do you say NO as a business owner when you’re a community spot?”

– Craig on the concept of Karma “You get back what you put out (to the community)”

– GIVE BACK TO THE COMMUNITY

– Try the Shakes at Brody’s, made with frozen custard – 18% butterfat content

– You don’t come to Brody’s to count calories

– “Life is short, eat the bacon”

– Word of Mouth marketing is so powerful

– Kyle of East County Eats video: https://www.youtube.com/watch?v=2tLrJsfGlSE

– Drink MODERN TIMES BEER: http://moderntimesbeer.com/beer/release-calendar

– Monkey Paw – cheesesteaks: http://monkeypawbrewing.com/

– Brody’s is just 20 miles from downtown, right by the 7/11

– Valley Farm stickers now available!

Get in Touch

Derek Marso – https://twitter.com/MarsoDerek

Shawn Walchef – https://twitter.com/shawnpwalchef

Cory Wagner – www.twitter.com/TheFifthPofmkt

Valley Farm Market – www.valleyfarmmarkets.com – www.instagram.com/valleyfarmmarket/

Cali Comfort BBQ – www.calicomfortbbq.com/ – www.instagram.com/calicomfortbbq/ – www.twitter.com/calicomfort

Behind The Smoke –www.instagram.com/bbqwarstories/ – www.facebook.com/bbqwarstories/ – www.twitter.com/bbqwarstories

Email – behindthesmoke@calicomfortbbq.com

About the author, Shawn Walchef

Cali Sports Entertainment Entrepreneur, Tailgating BBQ Event Specialist, Owner @CaliComfortBBQ, Behind The Smoke Podcast Host

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