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#057: BBQ Catering Start Up Tips – Juicy Brucey’s Smokin’ Hot Meat

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Danielle & Bruce Barrett – Juicy Brucey’s Smokin’ Hot Meat – @juicybruceys – San Diego, California

*Podcast recorded above the butcher shop at Valley Farm Market in Spring Valley, California.


  • Bruce and Danielle started to get the BBQ bug when they took over the snack bar at Valley Center High School for their son’s lacrosse team.
  • Being stationed in San Diego during the Navy, Bruce knew he wanted to bring Danielle back to “retire” there.
  • Coming to San Diego with no job but knowing they don’t want to do back breaking work anymore.
  • Establishing the lacrosse team snack bar with the proper certifications opened the door for Danielle and Bruce to start catering and led them to their first competition at the Turf & Surf BBQ State Championship in Del Mar.
  • Creating a living checklist for all the aspects of the business helps keep Juicy Brucey stay organized at their various events.
  • Knowing what works for your business when taking catering clients and focusing on the jobs you can accommodate.
  • Converting your significant other to steak, sushi, seafood, coleslaw.
  • Breaking News: Juicy Brucey’s serving slow smoked meat during the Harrah’s Rincon Casino Summer Concert Series.

Links Mentioned in this Episode:

Juicy Brucey’s Smokin’ Hot Meat




Shawn’s Business Book Recommendation – “McDonald’s: Behind The Arches

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Shareable Quotes From This Podcast:

“That was the selling point for California. No humidity and no bugs. It’s gorgeous. Where else can you to the beach, the mountains and the desert all in the same day? ” {07:53} – Danielle

“I’m loud. I grew up on 120 acres in Georgia, I don’t have volume control.” {12:15} – Danielle

“We want our sauce to compliment the meat. We want our meat to stand on its own.” {16:25} – Bruce

“I’m the detail oriented person. He does the magic with the meat” {22:47} – Danielle

“We had to go through it and fail. If we can save anybody time that’s what we’re here for.” {32:44} – Shawn

“You have to present yourself in a professional way that way when people want to get catered they know what they are getting” {38:21} – Derek

“All of our customers end up being our friends. That’s our goal.” {47:51} – Danielle

Get in Touch:

Derek Marso –

Shawn Walchef –

Cory Wagner –

Behind The Smoke Media

Valley Farm Market

Cali Comfort BBQ

Honorable Mentions & BBQ Business Resources:

Behind The Smoke Media BBQ Business Resources

3rd Annual Turf & Surf BBQ Championship @DelMarRacing #BETonBBQ

  • Sunday, August 19, 2018
  • Kansas City Barbecue Society Sanctioned State Championship Event
  • Limited to 70 BBQ Comp Teams
  • Request our Sponsorship Deck:

9th Annual Spring Valley Tailgate & BBQ Festival #SVBBQFest

  • California’s Largest Annual Amatuer Tailgate & BBQ Competition
  • Date: Sunday, October 28, 2018
  • Request our Sponsorship Deck:

BBQ Pits & Grills we use at Cali Comfort BBQ & Valley Farm Market

Ole Hickory Pits:

Big Green Egg:

Grill Grates:

Weber Grills:

BBQ Pits by Klose:

Behind The Smoke BBQ Blog

Behind The Smoke BBQ Anchor Project Bonus Podcast – Shawn P. Walchef

The Life & Times of Cory Wagner Podcast

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About the author, Bryan Abou Chacra

Passionate about all aspects of media production with over 15 years experience.

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