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#079: Above the Next Butcher Shop in La Jolla – Murfey Company

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Russ & Scott Murfey – The Murfey Company – @murfeycompany – La Jolla, CA

Podcast recorded live above the butcher shop at Valley Farm Market in La Jolla, California.

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  • Derek Marso of Valley Farm Market and Shawn Walchef of Cali Comfort BBQ have partnered with the Murfey Company to open Valley Farm Market’s second location in La Jolla.
  • The Murfey Company encompasses a family of brands, all of which are driven by technology, and fueled by a passion for all things in the building industry.
  • Creating the customer experience- Derek shares his concept for a fast-casual, high-end market in La Jolla.
  • Murfey’s three pillars: Development, Investments & Construction and how it allows Murfey to seek value that others don’t see.
  • How Russ and Scott want to be a positive impact for the community they grew up in and why they partnered with Valley Farm Market.

Links Mentioned in this Episode:

The Murfey Company

Website –

Twitter –

Instagram –

Facebook –

Pinterest –

Houzz –

LinkedIn –

Valley Farm Market La Jolla

6902 La Jolla Blvd, La Jolla, CA 92037

Instagram –

Facebook –

Website –

Opening in the fall of 2019

Contact us –


Murfey Construction –

Veritas Urban –

Santa Monica Seafood –

Murfey Company Behind The Scenes Video

Weekly Social Shout Out:



Valley Farm Market La Jolla Rendering


The Murfey Company

Follow Valley Farm Market La Jolla on Instagram!

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Shareable Quotes:

  • “My goal, and Shawn’s goal coming in to La Jolla is we want to be a part of this community.” {6:30} – Derek Marso
  • “I told my dad I wanted to be President of the United States. He said ‘No you don’t. You want to the be the president of your own company.’” {10:15} – Scott Murfey
  • “My wife asked me how can I have so many people that love me. It’s not just that they love me; I love them.” {17:48} – Shawn Walchef
  • “If you’re going to win the championship you’re doing it with a team.” {21:35} – Scott Murfey
  • “There’s been a need for something like this in the community for a long time. {36:57} – Scott Murfey

Get in Touch:

Email the Show:

Write Us a Review on iTunes

Shawn P. Walchef – @shawnpwalchef  on Twitter

Derek Marso – @marsoderek on Twitter

Cory Wagner – @iamcorywagner on Twitter

Bryan Abou Chacra – @kinglordbryan on Twitter

Behind The Smoke Media

Valley Farm Market – 9040 Campo Road, Spring Valley, CA 91977

Cali Comfort BBQ – 8910 Troy Street, Spring Valley, CA 91977

Honorable Mentions & BBQ Business Resources:

West Coast BBQ Movement News

BBQ Pits & Grills used at Cali Comfort BBQ & Valley Farm Market

Restaurant Operations Resources:

BBQ Business Resources:

Behind The Smoke: BBQ War Stories Logo & Branding

Design & Strategy – Ricoy Creative  

Podcast Jingle – Jet West Band


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About the author, Bryan Abou Chacra

Passionate about all aspects of media production with over 15 years experience.

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