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Lisa Richards – Picnic People – @PicnicPeopleSD – San Diego, CA

Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California.

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Summary

• Lisa Richards is the founder and CEO of Picnic People in San Diego. Combining her passion for sales and marketing, Lisa uses her creative big-picture focus to put on dream events for her clients.
• Since 1984, Lisa and the Picnic People have hosted over 20,000 events that bring people together with imaginative entertainment and unique memories.
• Lisa describes how she used her ability to explain an experience to land her first event with no prior training in sales or event management.
• Lisa built value in Picnic People by providing all the entertainment and food preparation in-house to give her more control of the overall experience.
• When things go wrong: How Lisa, Derek and Shawn respond to clients and events that don’t go well.

Links Mentioned in this Episode:

Picnic People

Website – https://picnicpeoplesandiego.com/

Twitter – https://twitter.com/PicnicPeople

Instagram – http://www.instagram.com/picnicpeoplesd

Facebook – https://www.facebook.com/PicnicPeople

Pinterest – http://www.pinterest.com/picnicpeople/

Mentions

Urban Solace – http://urbansolace.net/

Koll Construction – http://www.koll.com/

Catersource – https://www.catersource.com/

Traeger Grills – https://www.traegergrills.com/

Southern Pride – https://www.southernpride.com/

Southern California Edison – https://www.sce.com/

Weekly Social Shout Out:

@frantsybakes

Winner of a sexy new #BehindTheSmoke Mug.

Be sure to tag “@bbqwarstories” in all your #BehindTheSmoke photos and interact with the podcast on social for your chance to win.

Remember…if we can’t tag you then we can’t pimp you.

Shareable Quotes:

• “Growth is such a great thing but it could bite you in the ass if you’re not doing things right. {10:16} – Derek Marso
• “We’re in the mobile, off-premise catering business. I take my food, my kitchen, my staff and I go anywhere and throw a party.” {17:46} – Lisa Richards
• “There are resources out there but you have to be willing to ask.” {21:13} – Shawn Walchef
• “I would invest in very good catering software. Find software that is on the market that can run your business top to bottom. {42:15} – Lisa Richards
• “This industry is brutal, ruthless and so rewarding… It’s such a joy.” {44:32} – Lisa Richards

Get in Touch:

Email the Show: BehindTheSmoke@CaliComfortBBQ.com

Shawn P. Walchef – @shawnpwalchef  on Twitter

Derek Marso – @marsoderek on Twitter

Cory Wagner – @iamcorywagner on Twitter

Bryan Abou Chacra – @kinglordbryan on Twitter

Write Us a Review on iTunes

Behind The Smoke Media

• Website – http://www.behindthesmokemedia.com/
• Instagram – https://www.instagram.com/bbqwarstories/
• Twitter – https://twitter.com/bbqwarstories/
• Facebook – https://www.facebook.com/bbqwarstories/

Valley Farm Market – 9040 Campo Road, Spring Valley, CA 91977

• www.valleyfarmmarkets.com
• derek@valleyfarmmarkets.com
• Instagram – https://www.instagram.com/valleyfarmmarket/
• Twitter – https://twitter.com/valleyfarmarket
• Facebook – https://www.facebook.com/valleyfarmmarketSD/

Cali Comfort BBQ – 8910 Troy Street, Spring Valley, CA 91977

• www.calicomfortbbq.com
• shawn@calicomfortbbq.com
• Instagram – http://www.instagram.com/calicomfortbbq/
• Twitter – http://www.twitter.com/calicomfort   
• Facebook – https://www.facebook.com/calicomfortbbq/
• YouTube – https://www.youtube.com/user/CaliComfortBBQ/
• Shawn P. Walchef on LinkedIn – https://www.linkedin.com/in/shawnpwalchef/

Honorable Mentions & BBQ Business Resources:

9th Annual Spring Valley Tailgate & BBQ Festival  

#SVBBQFest

• California’s Largest Annual Amatuer Tailgate & BBQ Competition
• Sunday, October 28, 2018
• Request our Sponsorship Deck: SVBBQFest@calicomfortbbq.com
• Sign up to compete as an Amatuer BBQ Team, Food Vendor, Non Food Vendor or Volunteer!
• http://www.behindthesmokemedia.com/svbbqfest/

West Coast BBQ Movement News

• Meat+Poultry Magazine – Shawn & Derek provide a hard-knocks glimpse behind the world of barbecue
• “Turf and Surf” Competition Proves West Coast BBQ is on Fire – Written by Stover Harger III
• Yard Pirates on Man Meat BBQ Podcast

BBQ Pits & Grills used at Cali Comfort BBQ & Valley Farm Market

• Ole Hickory Pits
• Big Green Egg
• Grill Grates
• Weber Grills
• BBQ Pits by Klose

Restaurant Operations Resources:

• Restaurant Solutions Inc. – Focus on Food. Not Finances
• Workpop – Hospitality Hiring Software Your Team Will Love
• RestaurantOwner.com – Helping independent restaurant owners build successful businesses
• HotSchedules – Simple Employee Scheduling, Communication & Forecasting
• Waitrainer – Simplify Your Restaurant Training
• Up n’go Pay – Mobile payments in restaurants made easy

BBQ Business Resources:

• Behind The Smoke Media BBQ Business Resources
• Behind The Smoke BBQ Blog
• National Barbecue & Grilling Association – @NBBQA
• Kansas City Barbecue Society – @KCBBQSociety
• Behind The Smoke BBQ Anchor Project Bonus Podcast – Shawn P. Walchef
• The Life & Times of Cory Wagner Podcast

Behind The Smoke: BBQ War Stories Logo & Branding

Design & Strategy – Ricoy Creative  

Podcast Jingle – Jet West Band

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