#075: Making Catering & Events Your Business – Picnic People

Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Google Play | Stitcher | TuneIn | RSS | More
Lisa Richards – Picnic People – @PicnicPeopleSD – San Diego, CA
Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California.
Subscribe to Behind The Smoke on YouTube
Summary
- Lisa Richards is the founder and CEO of Picnic People in San Diego. Combining her passion for sales and marketing, Lisa uses her creative big-picture focus to put on dream events for her clients.
- Since 1984, Lisa and the Picnic People have hosted over 20,000 events that bring people together with imaginative entertainment and unique memories.
- Lisa describes how she used her ability to explain an experience to land her first event with no prior training in sales or event management.
- Lisa built value in Picnic People by providing all the entertainment and food preparation in-house to give her more control of the overall experience.
- When things go wrong: How Lisa, Derek and Shawn respond to clients and events that don’t go well.
Links Mentioned in this Episode:
Picnic People
Website – https://picnicpeoplesandiego.com/
Twitter – https://twitter.com/PicnicPeople
Instagram – http://www.instagram.com/picnicpeoplesd
Facebook – https://www.facebook.com/PicnicPeople
Pinterest – http://www.pinterest.com/picnicpeople/
Mentions
Urban Solace – http://urbansolace.net/
Koll Construction – http://www.koll.com/
Catersource – https://www.catersource.com/
Traeger Grills – https://www.traegergrills.com/
Southern Pride – https://www.southernpride.com/
Southern California Edison – https://www.sce.com/
Weekly Social Shout Out:
@frantsybakes
Winner of a sexy new #BehindTheSmoke Mug.
Be sure to tag “@bbqwarstories” in all your #BehindTheSmoke photos and interact with the podcast on social for your chance to win.
Remember…if we can’t tag you then we can’t pimp you.
Shareable Quotes:
- “Growth is such a great thing but it could bite you in the ass if you’re not doing things right. {10:16} – Derek Marso
- “We’re in the mobile, off-premise catering business. I take my food, my kitchen, my staff and I go anywhere and throw a party.” {17:46} – Lisa Richards
- “There are resources out there but you have to be willing to ask.” {21:13} – Shawn Walchef
- “I would invest in very good catering software. Find software that is on the market that can run your business top to bottom. {42:15} – Lisa Richards
- “This industry is brutal, ruthless and so rewarding… It’s such a joy.” {44:32} – Lisa Richards
Get in Touch:
Email the Show: BehindTheSmoke@CaliComfortBBQ.com
Shawn P. Walchef – @shawnpwalchef on Twitter
Derek Marso – @marsoderek on Twitter
Cory Wagner – @iamcorywagner on Twitter
Bryan Abou Chacra – @kinglordbryan on Twitter
Behind The Smoke Media
- Website – http://www.behindthesmokemedia.com/
- Instagram – https://www.instagram.com/bbqwarstories/
- Twitter – https://twitter.com/bbqwarstories/
- Facebook – https://www.facebook.com/bbqwarstories/
Valley Farm Market – 9040 Campo Road, Spring Valley, CA 91977
- www.valleyfarmmarkets.com
- derek@valleyfarmmarkets.com
- Instagram – https://www.instagram.com/valleyfarmmarket/
- Twitter – https://twitter.com/valleyfarmarket
- Facebook – https://www.facebook.com/valleyfarmmarketSD/
Cali Comfort BBQ – 8910 Troy Street, Spring Valley, CA 91977
- www.calicomfortbbq.com
- shawn@calicomfortbbq.com
- Instagram – http://www.instagram.com/calicomfortbbq/
- Twitter – http://www.twitter.com/calicomfort
- Facebook – https://www.facebook.com/calicomfortbbq/
- YouTube – https://www.youtube.com/user/CaliComfortBBQ/
- Shawn P. Walchef on LinkedIn – https://www.linkedin.com/in/shawnpwalchef/
Honorable Mentions & BBQ Business Resources:
9th Annual Spring Valley Tailgate & BBQ Festival
#SVBBQFest
- California’s Largest Annual Amatuer Tailgate & BBQ Competition
- Sunday, October 28, 2018
- Request our Sponsorship Deck: SVBBQFest@calicomfortbbq.com
- Sign up to compete as an Amatuer BBQ Team, Food Vendor, Non Food Vendor or Volunteer!
- http://www.behindthesmokemedia.com/svbbqfest/
West Coast BBQ Movement News
- Meat+Poultry Magazine – Shawn & Derek provide a hard-knocks glimpse behind the world of barbecue
- “Turf and Surf” Competition Proves West Coast BBQ is on Fire – Written by Stover Harger III
- Yard Pirates on Man Meat BBQ Podcast
BBQ Pits & Grills used at Cali Comfort BBQ & Valley Farm Market
Restaurant Operations Resources:
- Restaurant Solutions Inc. – Focus on Food. Not Finances
- Workpop – Hospitality Hiring Software Your Team Will Love
- RestaurantOwner.com – Helping independent restaurant owners build successful businesses
- HotSchedules – Simple Employee Scheduling, Communication & Forecasting
- Waitrainer – Simplify Your Restaurant Training
- Up n’go Pay – Mobile payments in restaurants made easy
BBQ Business Resources:
- Behind The Smoke Media BBQ Business Resources
- Behind The Smoke BBQ Blog
- National Barbecue & Grilling Association – @NBBQA
- Kansas City Barbecue Society – @KCBBQSociety
- Behind The Smoke BBQ Anchor Project Bonus Podcast – Shawn P. Walchef
- The Life & Times of Cory Wagner Podcast
Behind The Smoke: BBQ War Stories Logo & Branding
Design & Strategy – Ricoy Creative
Podcast Jingle – Jet West Band
Get Involved & Stay Curious…