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#069: Inventing IcePlates, the ‘Worlds Most Functional Water Bottle’ – Qore Performance

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Justin Li – Qore Performance – @QorePerformance – San Diego, CA

Podcast recorded live above the butcher shop at Valley Farm Market in Spring Valley, California.

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  • Qore Performance co-founder Justin Li initially thought to combine first aid science with athletic base layers while on duty as a law enforcement officer in the California desert.
  • Armed with Otter Pops and a sewing machine, Justin looked to improve his odds in the field. Unwilling to add more weight to his kit, Justin realized that efficiently offloading heat to stay hydrated was the best way to boost his overall performance.
  • How a LiveChat message led Qore Performance to supply IcePlate Safety Vest in Chick-Fil-A and Dutch Bros Coffee locations across the US.
  • Adopting principles from the Stanford Cooling Glove, Qore’s Wearable Hydration Apparel integrates heat-absorbing inserts into athletic apparel allowing athletes to stay hydrated and perform longer while exercising.
  • Learn more about the Qore Performance Ice Plate Safety Vest and Wearable Hydration Apparel in this episode of #BehindTheSmoke

Links Mentioned in this Episode:

Qore Performance







Miranda McDonald Photography

Dutch Bros Coffee

Chick Fil A

Pelican Cases


The Hard Thing About Hard Things – Ben Horowitz

In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules – Stacy Perman

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Shareable Quotes:

  • “A lot of those ‘AHA Moments’ come from a selfless act; when you’re putting yourself in positions that are not really about you.” {23:50} – Shawn Walchef
  • “Human thermoregulation is a fundamental human challenge. Human beings are designed to be at sea-level, 70 degrees. When you veer from that we experience performance degradation.” {25:25} – Justin Li
  • “You can go out of business being a rockstar just as quickly as you can go out of business for being terrible.” {39:50} – Justin Li
  • “If you don’t respect your brand- Who will?” {49:30} – Justin Li
  • “We care about giving the customer experience that we always want when we’re a customer.” {52:38} – Justin Li

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Behind The Smoke Media

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About the author, Bryan Abou Chacra

Passionate about all aspects of media production with over 15 years experience.

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